The first decision you’ll make when creating a website for your business is the most important. You’ll need to choose what platform or software you’ll use to build the site. This will have a significant impact on its effectiveness and ease of use – so it’s vital to pick your solution carefully.
Fortunately, WordPress is an excellent platform for nearly any business website. Let’s talk about why that is!
A Brief Introduction to WordPress
WordPress is a Content Management System (CMS). This means it’s an all-in-one platform for creating and sharing online content. Its primary use is for building websites, and it’s extremely popular. In fact, it’s used by over a third of all known sites.
When it was first created, WordPress was best suited to setting up and running personal blogs. However, it’s grown extensively over the past decade or so, and is now a strong choice for creating almost any type of website. That includes business sites of all types.
5 Reasons WordPress Is an Excellent Platform for Your Business Site
So, why is WordPress such a great choice for online businesses? There are a lot of reasons, but lets focus on five of the most compelling.
1. WordPress Has a Low Start-Up Cost
One of the best things about WordPress is that it’s free. As an open-source platform, it won’t cost you a cent to download and use the software itself.
In fact, the only elements you’ll need to pay for upfront are your domain name and a hosting plan. Both can be found for affordable prices, meaning that your startup costs will be very small. This is excellent news for small businesses in particular.
Plus, even if you want to expand your site, there are a lot of free tools you can use. We’ll talk more about those options later – for now, suffice it to say that you can do a lot with a little budget.
2. You Can Choose Your Own Hosting Provider
Along with being open source, WordPress is a self-hosted platform. This means that you will need to find and purchase your own hosting plan.
While this takes a little more work, it’s actually a big advantage. With simpler hosted platforms, you have no say in who your hosting provider is. That means you’re stuck with whatever amount of resources you’re given.
Instead, WordPress lets you find and sign up with a web host of your choosing. You can look for one that suits your needs, whether that’s a low-cost starter plan or a fully-featured hosting solution. You’ll even be able to opt for managed WordPress hosting:
This is an option that takes a lot of key site maintenance tasks off your plate, so you can focus on running your business.
3. The Platform Is Easy to Learn and Use
WordPress was built from the ground up to be a beginner-friendly platform. It doesn’t require any special technical skills to use, and you won’t need to know a thing about coding. In other words, just about anyone can start and run a WordPress website.
For businesses, this means you won’t need a tech department or an in-house developer. In addition, you’ll be able to get your site up and running very quickly, which is key for establishing your online presence early. At the same time, WordPress offers a lot of options for advanced users, which means you can do more with it as your expertise grows.
If you do need help, there are tons of resources available online. These range from dedicated courses to WordPress blogs and forums (and everything in between).
4. There Are Plenty of Business-Related Tools for Expanding Your Site
Possibly WordPress’ most exciting feature is its add-on system. By using plugins and themes, you can change your site in nearly any way you like. Plugins enable you to add new features and functionality, while themes let you dramatically alter your site’s look and layout.
There are plenty of free themes and plugins available, as well as premium options if you need more advanced features. Best of all, you can find lots of add-ons designed specifically for business websites. This includes business themes that give your site a professional branded look, as well as plugins that help you sell products and services.
5. It’s Easy to Secure Your Website
Security is important on any site, but it’s particularly crucial for businesses. If your clients or customers can’t trust your site, they aren’t likely to keep coming back and making purchases.
As a platform, WordPress is built to be highly secure. Updates are released frequently to address the latest concerns and threats. Plus, you have many options for increasing your site’s security even further. You can install security-focused plugins, set up Two-Factor Authentication (2FA), and a lot more.
There’s a reason so many people use WordPress to build their websites. It’s easy and cheap to use, yet is incredibly powerful and scalable. In other words, it’s perfectly designed to meet the needs of both small and large businesses.
To recap, here are just five of the reasons WordPress is a strong platform for your business site:
- WordPress has a low start-up cost.
- You can choose your own hosting provider.
- The platform is easy to learn and use.
- There are plenty of business-related tools for expanding your site.
- It’s easy to secure your website.
Do you have any questions about how to get started with WordPress? Ask us in the comments section below!