Cyberattacks can be devastating. Lost user data is not only costly to retrieve but can ruin your website’s reputation, making it difficult to keep your conversions and revenue up.
Fortunately, these days there are many strategies you can use to secure your site. Using a blend of techniques – including adding Secure Sockets Layer (SSL) certificates – can help prevent damages caused by hackers.
In this post, we’ll explain what SSL certificates are and why they matter. Then we’ll share how you can get one for your site with iAdminWP. Let’s get started!
An Introduction to SSL Certificates
In short, SSL certificates are a security measure that can protect user data on your site. They encrypt information submitted via forms and other methods so that only the end-user (generally speaking, you) can access it. This prevents hackers from stealing sensitive data such as credit numbers.
Whether you realize it or not, you’ve probably seen SSL certificates more times than you can count while browsing the web. You can recognize them by a website’s URL. When an SSL certificate is in place it uses HyperText Transfer Protocol Secure (HTTPS) instead of HTTP:
While they’re generally thought of in association with e-commerce sites, SSL certificates are a must even for blogs and other sites that don’t necessarily handle much user data. This is because they actually play a few different roles on your website, as you’ll see below.
Why You Need an SSL Certificate for Your Website (3 Key Reasons)
SSL certificates protect your users, but they also provide benefits to you. Here are three ways they can improve your website.
1. You’ll Boost Your Website’s Credibility
As users become more internet-savvy, demonstrating that your site is secure becomes more important. Seeing HTTPS in their browser can give visitors a little extra assurance that their data is safe while they’re on your site.
This helps your website to appear more credible and authoritative. Users will feel more inclined to turn to your brand if they feel confident it’s a trustworthy entity. They’re also less likely to feel hesitant about completing purchases on your site and sharing information such as their email addresses.
2. They Can Improve Your Search Engine Optimization (SEO)
Site security now factors into search engine rankings as well. Google, in particular, has been outspoken about its commitment to prioritizing secure sites over risky ones. The Chrome browser even notifies users when the site they’re on does not have an SSL certificate:
This can prevent organic traffic from making its way to your website, causing you to miss out on possible conversions. Even if users do find your site, their browsers’ warnings might ward them off and discourage them from returning.
3. You Can Avoid Costly Data Breaches
The aftermath of a security breach is messy. Putting your site back together after user data is stolen can be difficult, not to mention expensive. You have better things to do with your money than recover information.
Preventing data breaches before they happen is the best way to protect your users and save yourself the time and cost of recovery. Think of an SSL certificate like a flu shot – you put up with the extra effort of getting one so you don’t have to deal with more significant consequences down the line.
How to Get an SSL Certificate for Your Website
There are a few different ways you can get an SSL certificate for your website. The first is by purchasing one from a provider. There are many reliable ones you can choose from, such as GeoTrust, Network Solutions, and GoDaddy:
However, you’ll have to fork over a serious sum if you choose to go this route. SSL certificates from these providers can run anywhere from $50 to hundreds of dollars per year. For small and newly launched websites, this may not be feasible.
Additionally, after you’ve paid for your certificate, you’ll still have to validate it and install it on your website. If you don’t have much technical experience, this can be a difficult and time-consuming task.
Fortunately, there’s a simpler and more affordable option. Many hosting providers – including iAdminWP – offer SSL certificates as well. We provide them for free via Let’s Encrypt with every one of our plans:
If you host your site with us, you’ll also have the advantage of free Cloudflare security features. This will provide additional security for your site by minimizing Distributed Denial-of-Service (DDoS) attacks while also providing enhanced performance with Cloudflare’s Content Delivery Network (CDN).
Protecting your site and your users goes far beyond basic safety concerns. Going without security measures such as SSL certificates can ruin your site’s reputation and visibility, making it difficult to draw visitors in to increase your conversions and revenue.
In this post, we outlined three key reasons why you should install an SSL certificate on your website:
- You’ll boost your website’s credibility.
- They can improve your SEO.
- You can avoid costly data breaches.