What social media platforms are available
Facebook, Twitter, Pinterest, Google+, Instagram, YouTube, Snapchat, Whisper, Ask.fm, After School, Airbnb, Reddit, Quora, Digg and LinkedIn.
Goodness, and that is not even half of the social media platforms available at the moment. And in this multitude of names, business owners, who are already too busy need to find time to establish their brand.
Some of the social media platforms have been around for what seems like forever, and some still have that new car smell to them. The question, however, is which is right for your business.
First of all, let me once again assure you that, Yes, you need to be on social media. This should no longer be a question. But luckily, you do not have to be on ALL social media platform, just the ones that will suit your business.
For instance, if you are a professional company, like lawyers or doctors, you might opt for Twitter and LinkedIn. If you are a photographer, Instagram might be better suited for you. If you have a cute cat cooking show with great recipes and videos, well then the world is your oyster.
This article will give you a quick breakdown of the most popular platforms of 2018.
With more than 2 billion users, Facebook is still king of social media. The platform is a way for people and brands to connect with each other. Facebook provides ways to do market research, brand awareness, lead generation, relationship building and customer service.
With Facebook, it is all about the relationship you have with your clients.
So, you might not be the next Justin Bieber (can we say Thank you yet?) but your business is an expert in something. And YouTube provides you with a platform to share that knowledge. YouTube is an online video website where you can exhibit your knowledge and create brand awareness. With around 1 billion monthly visitors you can be sure to find someone who will be interested in your business.
If you have a restaurant, why not share a few cooking tips about a tour of your dining hall. If you have cat videos…
The world of Twitter is a fast passed one with only 160 characters to share your message. Although it may seem very few, a lot of business swear by Twitter. However, be warned, things can get pretty nasty very easily on Twitter, so best make sure you post content that is appropriate and above board.
There is a great deal to be said about LinkedIn. It is a network, much like Facebook, but for professional people. Establishing your business network can be tricky, but once you get the hang of it, it is well worth your effort. With a well-established network, you can be sure you will have loads of new business and even find new employees for vacancies and service providers if you need any.
Instagram is a picture sharing platform that is relatively new. Despite this, it has overtaken Pinterest with 150 million average monthly users. You might ask how your business will benefit from posting pictures. Firstly, it a great for brand awareness, much like any other social media platform. But Instagram is also a good platform if your business is best represented in a visual way. Sure, no one whats to look at spreadsheets on Instagram, but if you sell food, do make-up or hair or even cute jackets for dogs, then Instagram is the way to go!
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