The Value Of Customer Communication In Acquiring And Keeping Customers


Website Basics

Usually, your first introduction to your current or perspective customers is your website. Consumers are very Internet savvy nowadays, with many searching for information through their mobile devices. Before they make any purchase of a product or service, they browse the web for information. Your website should function properly, be mobile-ready and have all the information on it that your customer may need. Include details about your company, product offerings and how-to buy. Most importantly, include contact information that is easy to find. This includes your physical address, phone number, e-mail address and links to your social media sites.

Blogs and Social Media

Survey after survey shows that blogging works in increasing brand awareness and loyalty. It’s easier than ever to create and blog and post it on your site. Write about things that will interest, entertain and educate your customers. If you write consistently and provide quality content, your customers will value your opinion and check back often for updates. This advice applies to social media too. So many people use social media to not only stay in tough with friends and family but to get the latest information on their favorite brands and stores. Find the social media platforms that work best for your business and concentrate your efforts there. As with blogging, you need to post often to your social media networks and provide informative, interesting and eye-catching posts. Use text, images, photos, videos and customer input to really engage your followers.

Personalized E-mail

Even with all the talk around social media, e-mail still reigns as one of the most effective ways to communicate with your customers. In most cases your e-mail lists contain addresses of people who want to hear from you and are interested in your product. It’s an audience that’s just waiting for your message. There are many software programs available that help you analyze your customers buying habits, preferences, locations and demographic information. It’s easier than ever to personalize e-mails with special discounts, customer loyalty points and promotions. The personal touch goes a long way in building customer loyalty and making your customers feel like they are important to your business.


Communication is a Two-Way Street

Good communication doesn’t just mean that you do all the talking. To be truly effective you need to listen to your audience too. Get your customers involved and give them the opportunity to provide feedback and reviews. Once they do engage, it’s important to respond in a timely manner to really increase customer relations and let them know that they are valued. Effective customer communication can help your business soar and it’s easy to do. Marketing.

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