What makes a good website?

So, you need a new website for your business and you have no idea where to start. Or even worse, you have a partner in the business who has stunning business ideas, but is completely colour-blind!

Fear no more, this article will give you a few pointers.

Like I always tell our clients, your website is your online storefront. It needs to be appealing to your client if it is to be successful in any way.

Why is it there?

Much like the items big clothing stores put in there display windows, each item or page on your website needs to be there for a reason.

No shop would advertise items that they don’t stock, and neither should you.

Depending on the type of website, most sites will have the following on them:

Home page – explaining clearly (and visually) what your business is all about.

Contact us page – giving prospective clients a very easy, up to date, way of contacting you.

About us page – explaining your business in a well written way.

Shop page – for those who have an ecommerce website.

Products page – showcasing your services or items offered.

Terms and conditions page – just to keep you safe and out of trouble.

Gallery page – who doesn’t love a few pictures?

Blog page – though not required, but it sure helps for your SEO ranking on Google.

How it looks

Remember your colour blind colleague? Yeah, he is not going to choose the colour scheme for you business. Your website needs to be eye-catchy so visitors want to explore it. But eye-catching does not mean it should stab their eyes out with bright colours and flashing items.

I always feel less is more.

Check out what your competitors are doing and search the internet for Top designed websites. This should give you a good idea of what is acceptable and what is not.

If you are using images off the internet, make sure you have permission to do so. There are a number of fine websites where you can download free stock images. Use them! Try Pixabay, Unsplash or Flickr.

Remember to resize your images, because too big images will make your website slow and very large.

Make it relevant

Making sure your site is relevant is the one thing you can’t leave up to your developer. You need to provide him/her with the necessary information for the site. Getting the basics right is the first step. Have the correct contact details, updated information about products and services and NO BROKEN LINKS on your site is non-negotiable. After you have done this, invest in some other content like blogs and interviews about your company.

Go with the flow

Navigation is a big part of website success. Your site needs to flow logical and easily. If potential clients are on your site and they struggle to find the relevant information, chances are they are going to give up. And find another business to spend their hard earned cash.

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