One of the most important things you will be doing on your WordPress site to ensure traffic and potential clients, is to add keywords. What are these keywords you say, glad you asked!
Keywords (SEO keywords) are the key words or phrases that people will search via search engines. If they are the same as the words or phrases on your website, you might show up in their search results. This will lead them right to your online front door. Remember while you are starting out, the majority of your traffic will be coming from search engines.
There are a large number of SEO plugins that you can upload on you WordPress site. These will make it possible to add meta data such as title and meta descriptions. Search engines use this data to understand what your site is about and how relevant it is to the searches they receive. This data is also shown in social media sites like Facebook, Google+, and in Twitter.
Always remember your audience are not search engines. They will hardly ever search a single word. They search phrases or long tail keywords. And when you are writing these phrases, make sure they make sense. There is no use in a bunch of keywords and phrases strung together that mean nothing.
Some good plugins are WordPress SEO by Yoast, SEMrush, Google Keyword Planner, Open site Explorer and Link Patrol.
Although these plugins make it a lot easier, it is important to use them correctly. Take some time and make sure you are comfortable with the meta data you chose. Make sure that they are relevant to the content on your page.
Another thing you might want to keep in mind is to use keywords and phrases that have a high search volume. The more people search for what you are offering, the bigger the chance they will be visiting your site.