We live in a very digital age and if you want your business to be successful, you need to have an online presence, in other words, be visible online.
Online presence is how you look on the internet and includes your website, online newsletters, and social media.
It’s important to understand that online presence is permanent and visible to EVERYONE! Right now there is a potential customer that has a need that you can give him and you need to make it easy for him to find (and trust) you.
This goes further than only having a website somewhere out there. Lucky for you, we have a few very handy tips to get you started.
Make sure you have a website
This may seem obvious, but having a proper website is the most important part of the whole exercise. Though it is good to have a strong social media profile, a website is the place where you have the most control and can represent your business exactly the way you want.
It is also important to have a reliable, relevant and responsive website. (Feel free to read our blog about that here: The most important R’s in web development)
Be on Facebook
Although we feel very strongly that social media should not be your greatest focus, it is important to have an account. In South Africa, Facebook tends to be the go-to social media platform. And for good reason. Here you can showcase your business in a very public manner.
Be sure that your contact details and business hours are added and correct.
And respond to all contact. Answer messages as soon as possible and react to comments and tagging.
Feel free to add product or service images and don’t be shy to show your staff. People like to see other people and it will help them associate with your brand. But keep it professional, no drunken office party pics, please!
Add your business to Google Maps.
Really important. This adds to your credibility as a company and makes it easier to find you.
Start a blog
You know what potential customers respect? Knowledge. And what better way to show that you know your stuff than having a blog where you explain what you do and how your industry works?
WordPress has a reputation for being a blogging platform,
Send that newsletter
You have an email address, right? And customers have sent you emails in the past, right? And you have those emails in a database and send them newsletters every now and then, right?
Fix that immediately.
Even if they never need your service again, if you received good service from you in the past, and they have a distant family member that needs something you offer, they might recommend you if you remind them about your business through newsletters.