Are you using Facebook pixel? Do you know what it is? Well if you have a website and want to serve ads to potential customers then you need Facebook Pixel.
What is Facebook Pixel? (link)
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. – Facebook
So basically what Facebook is trying to say is that they are the “big brother” for your website. When a user visits your website and Pixel is enabled then you can serve ad’s to that visitor and that visitors friends. Another example is when a visitor is on your checkout page and leave the website or buy the product, you can then send them ads about new products and know they will be a potential customer for your website.
How can I get it on my WordPress website?
Easy, if you are a client of iAdminWP then we install it for you. You must just provide us you Pixel ID (get it here) and we do the rest. If you have a Woocommerce shop we will integrate it as well for you.
If you are not a customer then you can use this awesome plugin! Pixel Caffeine it is free with all the features you need. Trust me, this is the plugin you want, no need to buy a pro plugin!
I want to learn more about Facebook Pixel!
I found an article on Hootsuite that is awesome for beginners. Follow this link to learn more.